Collective drivesDNA™

Insight into the deepest undercurrent of teams and organizations. Grip on culture, energy and identity as the ground work for successful, strategic development.

Are you ready for "next level"?

Every department, team, or organization has an undercurrent. Often, it even has a firm hold on the collective, typically with positive intentions. It's a natural and deeply ingrained mechanism meant to protect the collective's survival.

Imagine if within a team, there was a prolonged sense of insecurity that wasn't adequately addressed. This experience then negatively embeds itself in the collective memory. It becomes an unwritten rule that makes team members think twice or thrice before speaking openly and honestly. The unconscious intention behind this is positive, but it simultaneously hinders the team's development.

This is where the Collective drivesDNA™ comes into play. It visualizes the undercurrent through culture, energy, and identity. The Collective drivesDNA™ at the collective layer takes center stage, seamlessly aligning with the drivesDNA™ on other layers.

Strategic development starts with the Collective drivesDNA™. Success becomes more attainable when the undercurrent aligns with the set goals. This was previously challenging to quantify, but thanks to the introduction of the Collective drivesDNA™, it's now within reach.

When the undercurrent aligns with the desired development, the light is green. You're on the right track. If there are areas of concern in the undercurrent, the light is orange. You can proceed, but you need to pay attention to what has emerged from the undercurrent. The Collective drivesDNA™ provides tangible tools for this. Finally, if there are severe blockages, the light is red. These need to be addressed first before the desired development can proceed. This is rarely a surprise; the tool then serves as a concrete starting point to address the issues.

  • visible and tangible undercurrent
  • for diagnosis or development
  • direct mirror, nothing remains hidden
  • clear view of culture, energy and identity
  • starting point for judgment-free conversation or process
  • stimulates ownership and personal leadership
  • concrete tools for improvement/development
  • based on scientific theories (Graves, Bruch and Vogel)
  • from SD Expert to strategic sparring partner

What does it consist of?
The Collective drivesDNA™ contains three main elements, shown in diagrams in the results:

  • drives
  • energy
  • identity

We measure using the absolute measurement method, so everything is mapped out separately. This is different to the usual individual Graves tests, that mostly use the ipsative method.

This measurement method makes this instrument more suitable for analysis, diagnosis and development. Each sub-element of culture, energy and identity can now be scored at both a maximum and minimum level. A maximum score on green for culture is possible, for example, at the same time as a maximum score for orange. This is unthinkable in an individual test, as the points are always distributed between the drives. This makes the Collective drivesDNA™ more precise and more concrete for practical use.

Below you can find a culture diagram from the Collective Drives DNA™ as an illustration. You can see a scale from 0 to 10, where each score is independent of other scores. The sub-elements of culture, purple through turquoise, are shown in the order of the Graves development model. There is no 1st place, as each drive has its own role to play in the culture.

The diagram shows the structure of the collective culture. How solid are the foundations (purple, red, blue)? How is the action and results focus (orange)? You continue in this way until you get to turquoise. As an SD Expert you are responsible for guiding processes aimed at the impact of this culture on the functioning, vitality and development plans of the collective.

Spiral graphics

[English version follows shortly]

This diagram is only a simple example. As an SD Expert you can also use detailed aspect scores. This gives you insight into the more than 50 different detailed aspects measured in this group. This is very valuable input for the process.

In addition, energy and identity are mapped out in a diagram form. Every element has its own type of diagram, that perfectly fits what needs to be visualised. The result is compact and simple to navigate, with an enormous source of details, that can be used to get to work in practice.

Instrument specifications


7 constructs, based on the research of Clare W. Graves (purple through turquoise)


4 constructs, based on the research of Heike Bruch and Bernd Vogel (productive, comfortable, corrosive, inert)


2 constructs, based on the research of Heike Bruch and Bernd Vogel (pride, perspective)


absolute, without norm groups




20 minutes (online)




unlimited, samples possible with large numbers, depending on application


Collective: departments, teams, business units or the organization as a whole


Compact, with three pages of diagrams (A4 pdf) with in total 5 diagrams with short explanations


SD Extended training

Your role in strategic organizational development

Welcome to the next level in organizational development. From now on you can add the undercurrent and its effects to everything you do as a trainer or advisor. You know how to make it concrete and tangible enough for your client that conversations sometimes become tense. You dare to do this because you know what you are doing and that means you can make a real difference.

You are a serious discussion partner for your client when it comes to strategic organizational development. This helps you build a longer-term commitment, because your expert advice and support is essential for every next step. Guiding staff members and/or teams becomes part of a bigger plan. Achieve impact AND effect in one go.

You are also very valuable to organizations using other Graves-based instruments, such as Management Drives or Profile Dynamics. Collective DrivesDNA™ is a very useful, strategic add-on. It touches on a layer that other tools can’t reach.

  • next level organizational development
  • brings the undercurrent to the table
  • sometimes tense and precisely that makes all the difference
  • long term commitment
  • advice and guidance
  • impact AND effect