About us

We are the specialists

We are the practical Graves specialists who excel in combining research, development and design. We use these skills to make complexity in people, teams and organizations simple and manageable. We started in 2005 as ValuesManagement; since March 2020 we go by the name Spiral Drives.


All our instruments and tools are based on solid scientific research into the work of Professor Clare W. Graves. We work closely with a group of psychologists and researchers, to stay up to date with the latest research developments, so we can keep improving our products.


Our developers are smart, innovative and creative. They go for the best solutions, whether it is instruments, tools or the online platform. We invest a significant amount of our turnover into development. That’s how we keep our products cutting edge in all areas, including security and privacy.


We understand that professionals want to work with attractive, well-thought-through products. After all, how easily you can work greatly determines your success. That’s why we put a lot of care into the form and usability of all our products.

At Spiral Drives, our brains love analyzing complex theories, our hands thrive on building really smart products and we are thrilled when we get a product to work simply and clearly.

Our fascination with the role of deeper drives has kept us actively working on developing people, teams and organizations based on the scientific research of Professor Clare W. Graves, also known as Spiral Dynamics™, ever since our start.

We are a typical 3.0 organization. We don’t do luxury offices, expensive lease cars or salaried employees. Instead we work with experts in their own fields such as Psychology, Psychometrics, software development, graphic design, accountancy and legal affairs. We want to work with people who are just as engaged as we are, inside as well as outside our organization.

We stand for excellent products with excellent support, 7 days a week.
We like personal contact and to invest in our relationships. Our clients love our openness, directness and honesty.
We believe in doing business fairly. You can see that in our fees – excellent products for honest prices.

What drives us?

We enjoy seeing people, teams and organizations develop. It’s even better if they keep the development going. Contributing to this makes us grateful for what we can do.

Our instruments of self-reflection are an important foundation for development. They increase awareness about ones drives and their effects on behavior. That leads to taking responsibility as a person, team or organization. That is THE departure point for every development.

We enjoy working with professionals, both in our internal organization as well as in the field, where qualified SD Experts work with our instruments every day of the year. We love to work with and for people.

Our work is very varied, and we are constantly switching between different roles. We move from trainer to developer, to advisor, to coach, to examiner, to marketeer, to support, to test developer etc. The flexibility we need to do this gives us an enormous energy boost, and is an important success factor in our own organization.

For us, success means people, teams and organizations making great leaps in their development. Feeling that we are contributing to that is our definition of success and abundance.

We have been doing this full of energy for 15 years and we would love to invite you to join us!

Ed Peelen
Director Spiral Drives